Whether you are using TikTok, Instagram or both, you have seen the popular thirty to sixty second videos used to market products, people, services or just to provide entertainment and capture an audience’s attention. These short, looped videos allow you to share bite-sized bits of information in an engaging and creative way.
Instant, efficient and effective information Between the speed and capacity of today’s scrolling habits, and the brief attention spans of our 2022 technological minds, the format of these quick videos is ideal for grabbing and keeping the focus of your targeted audience. Entrepreneurial tips, product info, decision making, shopping hauls and more can all be instantly accessible and made entertaining by music, text, transitions and your own touches of personality (not to mention the latest dance moves if you can do them without popping a hip).
Increase engagement and spread awareness An added benefit of reels on Instagram is that they are more likely to get pushed to the “Explore” page as they receive views, likes, comments and shares. Having more enticing and entertaining content entering this space will create a greater opportunity for engagement from new followers and more audiences.
Give your brand personality Reels are a fun way to begin showing your followers your face without the intimidation of regular stories or live chats! Humanizing your brand and putting your personality at the fore front increases your ability to build relationships and communities in your digital space, which will lead to higher sales and product/content engagement. Consumers want to be treated like human beings, and they want to feel like they are interacting with OTHER human beings – not lifeless marketing bots.
Hot Tip: Illuminate your brand/business by showing off your personality through humor, emotions and sharing unique tips or tricks that portray you as an expert with your audience.
Multi-platform friendly content Reels are excellent content for repurposing. You can post them on your Instagram feed, share them to your stories, drop them into your TikTok account or upload them to other social platforms and have a consistent, entertaining, engaging hook for people to latch on to.
I could go on about the benefits of reels or walk you through a step-by-step tutorial on how to dance to Lizzo’s latest beat, but I’ll leave room for you to bring your own questions to the table. Click the link below or visit my website and let’s set up a consultation to connect about your social media goals. Until next time, friends! Gabby, Owner & Social Media Strategist
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