Growing your brand on Instagram takes more than just posting pretty pictures. With constant changes to the algorithm and new trends emerging, it can be hard to keep up with what works. Whether you’re a small business or a personal brand, these Instagram growth and engagement tactics will help you boost your reach, engage with your audience, and build a loyal following.
Let’s dive into some of the most effective strategies that are working now—plus a few things to avoid!
1. Use Only 5 Hashtags in Your Posts
The old strategy of cramming 30 hashtags into a post is long gone. Instagram’s algorithm has shifted, and quality over quantity is key when it comes to hashtags. Research has shown that using around 5 relevant hashtags per post is the sweet spot.
Why 5 Hashtags?
Focus on relevance: Instead of spamming random tags, use only hashtags that truly connect with your niche and target audience.
Avoid looking spammy: Too many hashtags can clutter your caption and give off a spammy vibe.
Action Tip: Choose 3-5 highly relevant hashtags for each post, including a mix of popular and niche tags, and track their performance over time.
2. Don’t Use Reels with Watermarks
We know that TikTok is a big inspiration for Reels, but Instagram has made it clear: videos with watermarks from other platforms won’t get the reach you want. If you upload TikToks or other videos with watermarks to Instagram Reels, expect lower engagement and visibility.
Why This Matters:
Instagram deprioritizes content with watermarks in the algorithm.
It’s important to create original content specifically for the platform you’re using.
Action Tip: If you’re repurposing content, make sure to remove watermarks or create videos directly within Instagram to maximize reach.
3. Repost Your Own High-Performing Posts
Why reinvent the wheel? If you’ve had a post or Reel that performed exceptionally well, reposting it (or repurposing it with a fresh twist) can help you continue to engage new followers.
Why It Works:
High-performing posts have already proven they resonate with your audience, so reposting can increase engagement with new followers.
You don’t need to constantly create brand-new content—sometimes, it’s about working smarter, not harder.
Action Tip: Review your analytics and identify top-performing posts from the past. Refresh the content by updating the caption or slightly tweaking the visuals before reposting.
4. Avoid Engagement Bait
It can be tempting to ask followers to "comment with a ❤️ if you agree" or “tag 3 friends,” but Instagram’s algorithm penalizes engagement bait. Using these tactics to artificially increase engagement can actually lower your reach in the long run.
What Counts as Engagement Bait?
Asking people to comment with specific words or emojis
Encouraging people to tag others just to increase comments
Using clickbait phrases to drive more likes or shares
Action Tip: Instead of engagement bait, ask genuine questions or encourage conversations that provide real value to your audience. Organic, meaningful engagement always wins.
5. Create Content That Clicks with People
You’ve heard it before: content is king. But it’s not just about pumping out lots of content—it’s about creating posts, Reels, and stories that resonate with your audience. Understand what they care about, what they’re struggling with, and how you can provide value.
What Kind of Content Works?
Educational: Teach your audience something new.
Inspirational: Share success stories, quotes, or motivating content.
Entertaining: Add humor or relatable moments that connect with your audience.
Action Tip: Create content that solves a problem, tells a story, or sparks emotion. Consistency is key, but relevance and value are what will make people follow and engage with your content.
6. Review Instagram’s Best Practices
It’s always a good idea to stay on top of Instagram’s latest best practices to make sure you’re following the rules of the platform and maximizing your reach.
Best Practices Include:
Posting consistently: Find a schedule that works for you and stick to it.
Engaging with your audience: Respond to comments and DMs promptly.
Using Instagram features: Stories, Reels, Carousels, and Lives all help boost your visibility.
Action Tip: Regularly check Instagram’s Creator Studio or blog for updates on best practices and algorithm changes.
7. Profiles That Post at Least 10 Reels Per Month See the Best Reach
It’s no secret that Instagram is prioritizing Reels, and profiles that post at least 10 Reels per month tend to get the best reach. Reels are designed to boost your visibility, and creating more gives you a better chance to reach new audiences.
Why 10 Reels?
Instagram’s algorithm favors accounts that consistently post engaging Reels.
Reels drive more organic discovery than standard posts or stories.
Action Tip: Make a commitment to post at least 2-3 Reels per week. Batch your content ahead of time and schedule it out to stay consistent.
Final Thoughts
Growing your presence on Instagram requires a thoughtful strategy that balances consistency, engagement, and quality content. By using the right hashtags, avoiding common algorithm pitfalls, and focusing on what truly resonates with your audience, you’ll be on your way to building a more engaged and loyal following.
Ready to take your Instagram strategy to the next level? Contact us to learn how we can help you grow your brand on social media!
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